Brand identity for Njuta Sodas

Concept creation, logo design and brand identity for Njuta Sodas, a new soda range developed by Unilever as part of their “Made Local” initiative Calling for a bold and vibrant brand concept which connected with Swedish traditions.

Inspired by Jannis Maroscheck’s ‘Shape Grammars’, and using organic shapes to give personality and warmth to the brand.

Design created for a student project.

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