A brand identity and roll out for a new fusion festival, bringing together two of Germany’s famous exports: beer and electronic music.

Oktobeer Festival in the Gardens asked for a progressive brand concept for a younger demographic, bridging the balance between Oktoberfest cliches and festival culture. Inspired by traditional, chequered Bavarian stamps and beer branding, brought into the 21st century with a pixelated, tongue-in-cheek-approach.

Design created for a student project.